Branding | Marketing | Strategy


Creative and insightful brand strategy and anaylsis.

Engaging and provocative copywriting and marketing.


Will McPherson

I graduated from Virginia Commonwealth University in 2013 with a Bachelor's in English and a minor in History. My focus was on database research, thesis development, and strong exegesis; with an emphasis on the very old, like Milton and Longus, and the Modernists, Kafka and Woolf.

After my undergraduate studies, I had my heart set on an M. A. in English. However, along the way I realized that my career was going to take a new turn, and I became a freelance journalist and content marketer. I began building a copy writing portfolio, and met with as many professionals as I could to learn the ins and outs of marketing.

As a freelancer, I now create articles, advertisements, websites, and blogs for professionals and businesses. I create quick content for different companies, and also have experience working on full advertising campaigns over a period of time. I have strategy, business management, and customer development experience as well.

If you're looking to develop your brand image and strategy, or just trying to get found online, give the button below a click, and let's make something good happen.